Seventh Fire Records is a music company that has grown organically;
born from a dream with a fiercely
Our name comes from an ancient Anishinaabe prophecy which tells of seven spiritual and cultural phases (or “fires”) of the Native North American peoples. The prophecy warned of a movement toward materialism, at the cost of spirituality, which would cause the earth to be poisoned and the “waters turned bitter by disrespect”. However, the time of the Seventh Fire was said to bring the emergence of a new people who would “retrace their steps to find what was left by the trail”, and that if they remained strong in their quest, there would be a “rekindling of old flames”. This merging of past wisdom with respectful new momentum is at the heart of our philosophy at Seventh Fire Records.